Bauran pemasaran jasa (7P) terhadap keputusan pasien dalam memilih layanan di Rumah Sakit: Literature review

Background: The success of a service organization such as hospital requires marketing strategy. Hospitals need to prepare coordination for the performance health services so that they can meet needs and expectations patients.Purpose: To determine influence mix on patient decisions in choosing at Hospital.Method: This study is Literature Review. Search reference sources form published scientific articles. References articles which discuss (7P) hospital. Collection references through several online databases namely Science Direct, Scopus, ProQuest, Springer Link, Google Scholar, JSTOR PubMed. keywords used search are "Marketing (marketing mix)", "7P mix" "Purchase decision (decision making)', choose "Hospital".Results: Of seven reviewed all them quantitative studies. Furthermore, five (78 percent) were obtained stated mix) had significant patient's Two other show an illustration (22 has no hospital.Conclusion: There relationship between (product, price, place, promotion, people, process, physical evidence) satisfaction hospital.Keywords: Marketing Mix; Service; Decision; Choosing; Hospital.Pendahuluan: Keberhasilan dari suatu organisasi jasa seperti rumah sakit memerlukan strategi pemasaran. Rumah perlu menyiapkan kordinasi terhadap kinerja layanan kesehatan sehingga dapat memenuhi kebutuhan dan harapan pasien.Tujuan: Untuk mengetahui pengaruh bauran pemasaran keputusan pasien dalam memilih di Sakit.Metode: Studi ini merupakan Pencarian sumber referensi berupa artikel ilmiah yang dipublikasikan. Referensi membahas tentang sakit. Pengumpulan melalui beberapa database yaitu Adapun kata kunci digunakan pencarian “Bauran Pemasaran mix)”, “marketing 7P” “Keputusan Pembelian making)’, “Rumah Sakit (hospital)”.Hasil: Dari tujuh direview semuanya penelitian kuantitatif. Selanjutnya didapatkan lima persen) menyebutkan bahwa memberikan signifikan Dua lainnya menunjukan gambaran tidak terdapat sakit.Simpulan: Terdapat hubungan antara kepuasan